Welcome flow

The welcome flow shapes the first impression of your webshop for new subscribers or customers. This automated series introduces your brand, products, and what customers can expect from your emails. It may include:

• A welcome greeting

• Information about your products or services

• Expectations for future emails

• A special welcome discount code

Setup

Automation triggers when a user signs up via lead ads, pop-ups, or website forms.

Abandon cart

This flow targets customers who added items to their cart but did not complete the purchase. Automated reminders encourage them to finalize their order. These emails often include:

• A reminder about the items in their cart

• A time-limited discount or free shipping offer

• A reassurance that their cart is saved

• Contact information for support questions

Setup

Triggered when a user abandons their cart and does not return within a set timeframe.

Browse abandonment

This flow targets visitors who browse products but leave without adding anything to their cart. It helps bring them back by:

• Showing the products they viewed

• Offering relevant product recommendations

• Providing additional information or customer reviews

Setup

Triggered when a visitor browses products but leaves without taking action.

Post purchase

This flow retains customers and fosters brand loyalty after they make a purchase. It includes:

• A thank-you email

• A follow-up to ensure satisfaction

• Exclusive offers or loyalty rewards

Setup

Automatically sends emails post-purchase to keep customers engaged.

Win back

This flow re-engages customers who haven't made a purchase in a while by sending targeted emails with:

• Personalized offers or discounts

• Updates on new products

• A simple check-in to see if they need assistance

Setup

Triggered based on inactivity and past purchase history.

Bonus: advanced email flows

Back in stock

Notifies customers when an out-of-stock item they showed interest in is available again.

Trustpilot

Automatically requests reviews from customers to build credibility and strengthen your webshop’s reputation.

Sunset flow

Targets inactive subscribers with special incentives or an option to update preferences before removing them from your list.

Birthday flow

Sends customers a personalized birthday email with a greeting and special discount.

Product reviews (Klaviyo Reviews)

Encourages customers to leave product reviews, boosting credibility and influencing potential buyers.

Conclusion

Implementing these automated email flows ensures effective communication, better customer retention, and increased sales. By setting up these essential workflows, you create a strong email marketing foundation while leaving room for advanced customization.