Crisis management: Steps to strengthen your business online
Crisis management: Steps to strengthen your business online
Written by
Asger Olsson
11 min read
11 min read
11 min read
With business bankruptcies rising and fewer new companies starting up, it’s crucial to take proactive steps to strengthen your business. Whether you’re an agency owner, e-commerce business, or service provider, these strategies will help you improve stability and prepare for long-term success.
With business bankruptcies rising and fewer new companies starting up, it’s crucial to take proactive steps to strengthen your business. Whether you’re an agency owner, e-commerce business, or service provider, these strategies will help you improve stability and prepare for long-term success.
With business bankruptcies rising and fewer new companies starting up, it’s crucial to take proactive steps to strengthen your business. Whether you’re an agency owner, e-commerce business, or service provider, these strategies will help you improve stability and prepare for long-term success.
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In this post:
In this post:
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Essential crisis management steps
1. Fix your tracking ASAP
Ensure tracking systems are correctly set up to capture data.
Check if your Meta tag is sending both server and browser data.
Aim for an Event Match Quality score of +8 for purchase events and +6 for other key events.
Set up a Google conversion tag or use software like Profitmetrics for tracking conversions effectively.
2. Optimize your audiences
Create Meta standard data audiences with 15-180 day intervals.
Include website traffic, add to cart, view content, purchases, and email lists.
For Google Ads, connect GA4 and create audiences up to 540 days.
Ensure Google Signals is enabled for optimal audience tracking.
3. Review your costs, profits, and KPIs
List all expenses and revenue sources.
Use tools like Profitmetrics for real-time business insights.
Set realistic KPIs such as minimum ROAS/POAS to guide agency performance.
4. Cut unnecessary costs
Audit bank statements to identify redundant subscriptions and software.
Evaluate your agency’s performance—switch if they aren’t delivering results.
5. Adjust your team
Consider temporarily downsizing or taking on more responsibilities yourself.
Freeing up €2500-€5000 per month could help keep your business afloat.
6. Focus on content
Prioritize creating engaging content, even if it’s not perfect.
Utilize simple videos and images to enhance audience engagement.
Work closely with your agency to refine content strategy.
7. Plan for short-term relief
Run a short-term sale to boost revenue and improve cash flow.
Implement temporary price adjustments to drive demand.
8. Optimize your webshop
Increase average order value (AOV) with upsells and bundled offers.
Improve conversion rates with CRO best practices.
Reference guides like “5 Tricks That Can Increase Your AOV” and “9 Simple and Effective Tricks to Optimize Your Conversion Rate.”
Conclusion
Surviving tough business periods requires a proactive approach. By optimizing tracking, refining audiences, reviewing costs, and enhancing content, you can strengthen your business and navigate uncertainty with confidence. Implement these strategies today to build resilience and long-term success.
Essential crisis management steps
1. Fix your tracking ASAP
Ensure tracking systems are correctly set up to capture data.
Check if your Meta tag is sending both server and browser data.
Aim for an Event Match Quality score of +8 for purchase events and +6 for other key events.
Set up a Google conversion tag or use software like Profitmetrics for tracking conversions effectively.
2. Optimize your audiences
Create Meta standard data audiences with 15-180 day intervals.
Include website traffic, add to cart, view content, purchases, and email lists.
For Google Ads, connect GA4 and create audiences up to 540 days.
Ensure Google Signals is enabled for optimal audience tracking.
3. Review your costs, profits, and KPIs
List all expenses and revenue sources.
Use tools like Profitmetrics for real-time business insights.
Set realistic KPIs such as minimum ROAS/POAS to guide agency performance.
4. Cut unnecessary costs
Audit bank statements to identify redundant subscriptions and software.
Evaluate your agency’s performance—switch if they aren’t delivering results.
5. Adjust your team
Consider temporarily downsizing or taking on more responsibilities yourself.
Freeing up €2500-€5000 per month could help keep your business afloat.
6. Focus on content
Prioritize creating engaging content, even if it’s not perfect.
Utilize simple videos and images to enhance audience engagement.
Work closely with your agency to refine content strategy.
7. Plan for short-term relief
Run a short-term sale to boost revenue and improve cash flow.
Implement temporary price adjustments to drive demand.
8. Optimize your webshop
Increase average order value (AOV) with upsells and bundled offers.
Improve conversion rates with CRO best practices.
Reference guides like “5 Tricks That Can Increase Your AOV” and “9 Simple and Effective Tricks to Optimize Your Conversion Rate.”
Conclusion
Surviving tough business periods requires a proactive approach. By optimizing tracking, refining audiences, reviewing costs, and enhancing content, you can strengthen your business and navigate uncertainty with confidence. Implement these strategies today to build resilience and long-term success.
Essential crisis management steps
1. Fix your tracking ASAP
Ensure tracking systems are correctly set up to capture data.
Check if your Meta tag is sending both server and browser data.
Aim for an Event Match Quality score of +8 for purchase events and +6 for other key events.
Set up a Google conversion tag or use software like Profitmetrics for tracking conversions effectively.
2. Optimize your audiences
Create Meta standard data audiences with 15-180 day intervals.
Include website traffic, add to cart, view content, purchases, and email lists.
For Google Ads, connect GA4 and create audiences up to 540 days.
Ensure Google Signals is enabled for optimal audience tracking.
3. Review your costs, profits, and KPIs
List all expenses and revenue sources.
Use tools like Profitmetrics for real-time business insights.
Set realistic KPIs such as minimum ROAS/POAS to guide agency performance.
4. Cut unnecessary costs
Audit bank statements to identify redundant subscriptions and software.
Evaluate your agency’s performance—switch if they aren’t delivering results.
5. Adjust your team
Consider temporarily downsizing or taking on more responsibilities yourself.
Freeing up €2500-€5000 per month could help keep your business afloat.
6. Focus on content
Prioritize creating engaging content, even if it’s not perfect.
Utilize simple videos and images to enhance audience engagement.
Work closely with your agency to refine content strategy.
7. Plan for short-term relief
Run a short-term sale to boost revenue and improve cash flow.
Implement temporary price adjustments to drive demand.
8. Optimize your webshop
Increase average order value (AOV) with upsells and bundled offers.
Improve conversion rates with CRO best practices.
Reference guides like “5 Tricks That Can Increase Your AOV” and “9 Simple and Effective Tricks to Optimize Your Conversion Rate.”
Conclusion
Surviving tough business periods requires a proactive approach. By optimizing tracking, refining audiences, reviewing costs, and enhancing content, you can strengthen your business and navigate uncertainty with confidence. Implement these strategies today to build resilience and long-term success.
Ready to scale your brand to new heights?
If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, then you're at the right place.
Ready to scale your brand to new heights?
Build a business that scales itself. If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, then you're at the right place.
Ready to scale your brand to new heights?
Build a business that scales itself. If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, then you're at the right place.
Ready to scale your brand to new heights?
Build a business that scales itself. If you want to break through plateaus, improve profitability, and scale sustainably, with a proactive partner, then you're at the right place.